Shaping luxury & lifestyle hospitality.

Creating distinctive brands, meaningful guest experiences and measurable commercial growth.

Travel is my heritage. Hospitality is my craft.

A strategic and creative partner for luxury, lifestyle & hospitality brands.

With over 20 years working alongside some of the world's most iconic names in hospitality : from hotels to mixed-use developments, branded residences, resorts, F&B and lifestyle destinations including Emaar, Raffles Hotels & Resorts and IHG, I help owners, developers, and leadership teams shape strategy, elevate brand expression, and deliver operational outcomes.

Grounded in third-generation hospitality expertise and shaped by an artistic lineage, I bring both commercial rigour and creative sensitivity to every engagement, understanding not just how brands operate, but how they must evolve while staying true to their essence.

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  • "Vivien embodies the perfect balance of professional rigor and a collaborative, human-centered approach to projects. I recommend her expertise and ability to turn challenges into opportunities. "

    Robert Hubert | Global OS&E Procurement Director, Accor, France

  • "One of the standout qualities that I appreciate most about the workshop is her collaborative spirit. Her ability to inspire and motivate those around her."

    Fahad Albjedi | Culture and Heritage Manager, Boutique Group, Saudi Arabia

  • "She is a true professional, understanding the importance of a positive business partnership."

    Beth Aarons | Global Executive Director, Dorchester Collection, UK

  • "One of the most well rounded marketing professionals whom I have worked alongside in a corporate environment.”

    Wee Meng Chau | former Chief Financial Officer, Emaar Hospitality

  • "Vivien's work in positioning and brand development in hospitality is grounded in sharp consumer insight and a forward-looking understanding of where the industry is heading. "

    Philippe Mettey | Vice President Sales & Marketing Europe, The Ascott Limited

I work with luxury, lifestyle and hospitality brands at pivotal moments of growth, transformation, repositioning and launch.

Brand strategy & positioning

Defining brand DNA, market positioning, narrative and experience principles that create clarity, relevance and distinction.

Openings & go-to-market strategy

Supporting hotel, resort, branded residence, F&B and lifestyle destination openings with clear positioning, launch strategy (acquisition, loyalty), marketing direction and commercial focus.

Commercial growth & transformation

Aligning brand, marketing, digital and commercial priorities to support performance, expansion and long-term value.

Concept creation & brand evolution

Developing new hospitality concepts, lifestyle propositions and brand extensions from idea to launch.

Partnerships & guest experience

Creating meaningful collaborations across hospitality, art, design, wellness, culture and nature to deepen brand relevance and guest connection..

Get in touch

I'm writing my next chapter. If you think we should be in conversation, I'd love to hear from you.

contact@vivienivanyi.com

+33 6 18 48 0665 (France)
+44 7737 902328 (UK)